Steve Jobs became the iconic figure standing in a black turtleneck sweater introducing the next wave of Apple’s innovation in the noughties. Year-in, year-out, Apple perfected the pre-launch leaks, the launch itself and the post-launch record-breaking. It is difficult to find another company that has done this so well and with such theatre.
The challenge with online businesses is that the drama is more difficult to choreograph than pulling the world’s best tech journalists into a Silicon Valley theatre. And yet there are many principles that can be carried over into the online world that work in the same way. It goes something like this:
Pre-launch Information > Launch “Theatre” > Post-Launch Compound Growth
I have had the fortune of studying under a person for the past year that seems to have perfected the online product launch. So much so that many, many other successful online coaches, consultants and trainers copy his techniques. His name is Jeff Walker and his product is called the “Product Launch Formula”.
Once a year, Jeff generously presents his methods and approach in a set of three free online courses (which will be available for the next week or so) to those who are interested in learning more about this fascinating subject. The third video also contains a very valuable Product Launch Blueprint which you can download and use in your own business. It is a step-by-step guide that gives you a great framework that gives your clients fantastic value even before you launch your product!
I have seen the good, the bad and the ugly when it comes to online internet training – but I honestly have to say that Jeff is possibly up there with Steve Jobs when it comes to that cool, Californian way of explaining complex ideas in really simple ways that mere mortals (like me) can understand.
I thoroughly recommend that you try to watch Jeff’s three videos over the weekend so that you can go back to work on Monday to put a few of them into practice (or into your plans) to help you launch your next product, project or set of ideas.
Click on this link to access Jeff’s Product Launch Blueprint. I’m sure you will find something of value.
